Legendary college football coach Bobby Bowden will serve as the Grand Marshal for the 54th annual Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race on Saturday, July 7 at Daytona International Speedway.

The Hall of Fame football coach will give the starting command, “Gentlemen start your engines,” in the 160-lap, 400-mile race. He’ll also be introduced at the driver’s meeting, participate in the driver introductions and ride in one of the Grand Marshal cars during the pace laps prior to the green flag. Coke Zero invited the coaching icon to take part in the festivities to help launch its upcoming fall football program, which rewards fans online and in person with college football prizes and one-of-a-kind VIP experiences.