I watched the last 10 laps of Saturday night’s NASCAR Sprint Cup All-Star Challenge in a busy downtown Indianapolis sports bar, beer in hand. In my general area, I was the only one staring at the SPEED broadcast.

That’s not a indictment of NASCAR in and of itself. Sports bars on Saturday nights typically cater to crowds more in to socializing and, for some, a sport of another sort. But it’s hard to think that the Major League Baseball All-Star Game wouldn’t have at least a few more pairs of eyes gazed on it with the score tied in the bottom of the 9th or that even the NBA All-Star Game, one where defense is a foreign theory, would draw attention.