Blake Koch, a NASCAR driver who competes for Rick Ware Racing, was nearly sidelined recently after losing his primary sponsor, in part because of his Christian beliefs. Fortunately for Koch, however, ChristianCinema.com intervened by sponsoring him for a race and by starting a campaign to help him find a more permanent solution to his financial problems on the track.
“It shows me how much God has his hand on the situation that he would bring along ChristianCinema.com at just the right time,” said Koch in a statement. “I’m excited about how they encourage families in their faith, which is extremely important to me. God is always faithful!”
Koch was told several weeks ago by ESPN that his primary sponsor, Rise Up and Register, wouldn’t be allowed to run a commercial on the network because of “political and religious overtones.”
As a result of the network’s decision, the sponsor dropped its support of Koch. He nearly had to sit out the O’Reilly Auto Parts 300 at the Texas Motor Speedway in Dallas last weekend because of the loss, that is until ChristianCinema.com stepped in.