Ten weeks ago I chastised Boston Bruins goalie Tim Thomas for bringing politics into sports. Now it’s time to call out ESPN.

Blake Koch is a 26-year-old race car driver from West Palm Beach. He drives the No. 41 car on the NASCAR Nationwide Series.

It is very common for drivers to do TV commercials promoting their primary sponsor. These ads often run during races. The ESPN family of networks provides exclusive coverage of the Nationwide Series, which is one step below the Sprint Cup Series.

Koch’s primary sponsor is an organization called Rise Up and Register.

Here is the entire text of the 30-second TV commercial. It is accompanied by upbeat music.