Gentlemen and ladies, start your controllers.

Voting opens today for the “Drive for the Cover” video game campaign, which allows fans to choose which Sprint Cup competitor graces the cover of “NASCAR The Game: Inside Line.”

Through a bracketed tournament, fans can choose one of 32 drivers in the first round on a designated Facebook page accessed through NASCARTheGame.com/vote, which closes on June 10. Sixteen winners from the first round will square off, with voting for the second round ending June 17.