Take a dip through the tunnel at Pocono Raceway and emerge to the sight of a giant banner that almost obstructs the view of the twin spires that sit atop the grandstand:

“Welcome to Doc’s Place.”

The banner was raised in honor of track founder and chairman Joseph “Doc” Mattioli for the first race held at Pocono since he died in January. Mattioli’s presence looms large this weekend. His portrait is on the cover of the race program, commemorative decals are stuck on the Sprint Cup cars, staff workers wear pins, and his name is painted in yellow on rocks outside the garage area.