The 1970s had The King versus The Silver Fox. The 1980s saw the emergence of The Intimidator and Jaws. But in a period of enhanced media attention from all angles, it seems like more NASCAR drivers than ever before have defining, borderline iconic nicknames that fans will remember for years to come.

Some of them are less well-known or emphasized by the media than others. Some of them are more marketable, whether or not the explanation behind them is easily recognizable. (Hint, hint, Chase Authentics.)